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Global broadcasters discuss media development in Beijing

BEIJING, May 25 (Xinhua) -- Global broadcasters gathered in Beijing Tuesday to tap opportunities and discuss development strategies at the annual Asia Media Summit.

With the theme "Creativity, Credibility, Rights and Responsibilities," this year's summit will focus on public trust in the media, media ethics, universal content access, community broadcasting, media and migration, and copyright.

The two-day summit attracted leading TV media such as Japan's NHK, Australian Broadcasting Cooperation (ABC) and Korean Broadcasting System (KBS).

Liu Yunshan, head of the Publicity Department of the Central Committee of Communist Party of China, said at the opening ceremony that the theme reflected the thoughts and concerns of the media world for its future and the attention and expectations of the international community for media responsibility.

The Chinese media had always followed a policy of being true to facts, to life, and to the people, and promoting innovation in news and communication concepts, content, formats and techniques, he said.

He hoped media of all countries, the Asia-Pacific region in particular, would strengthen cooperation in news communication, information technology and business operations, and share resources on the basis of "equality, mutual benefit and mutual success."

In a message to the summit, United Nations Secretary-General Ban Ki-moon said the media "bring our messages to the world public" and hold all governments and institutions accountable for their decisions and actions.

Asia was experiencing a "media explosion" both in traditional print and broadcasting, as well as in digital media and the Internet, he said.

Newspapers, magazines, television and radio were branching out, tackling new subjects with new formats in new ways, he said.

At the opening ceremony, Thoyyib Mohamed Waheed, president of the General Conference of the Asia-Pacific Institute for Broadcasting Development (AIBD), said he hoped leaders in the broadcasting industry could offer new paradigms and insights in the fast-changing digital landscape to make digital broadcasting more responsive to developmental needs.

Initiated and sponsored by the Kuala Lumpur-based AIBD in 2004, the Asia Media Summit is hosting more than 800 delegates this year, including decision makers, media professionals, scholars, and stakeholders of news and programming from the Asia-Pacific region, Africa, Europe, the Middle East and North America.

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